Eden - Funerals & Memorials

Logo design concept for a funeral service based in Cardiff, South Wales.

Creating a brand identity for a funeral service is a project that not every designer gets to work on.  It involves tapping into emotional feelings buried deep within you to connect with the target audience at a time of grief and sadness. 

The name Eden evokes a peaceful, calm and tranquil feeling, which I believe is essential to making the audience feel comfortable with the service. Taking all this into account I focused on finding the right imagery to support the name. During my brainstorm, imagery such as gardens, leaves and seeds held the most value. A leaf creates a sense of new life, growth and healing, it is also light on the eyes and easy to process if designed well.

"A leaf creates a sense of new life, growth and healing, it is also light on the eyes and easy to process if designed well."

My choice of type is a classic and reliable serif typeface that everyone feels comfortable looking at - Times New Roman. This typeface is easy to read, boasts a sense of trust and is a timeless classic that will always hold its value. Combining this with italics for the subheading together with the elegant icon creates unity and visual balance.

By using Neutral earthy colours Im able to keep the design subtle and further adding to the sense of calmness and inviting the viewer.

Trustworthy and reliable with a touch of class.