TopDog - Building & Roofing Services

Brand Identity for TopDog Building & Roofing Services.

The name TopDog alone holds a lot of power and impact, so with that in mind I focused the design around the name. Not adding too much detail and using the name as the focal point of the design.

Characteristics such as strong, solid and firm are associated with Building & Roofing so I really tried to communicate this within the design. The typeface is upright and firm, the words Top Dog have been stacked instantly creating a sense of construction, which is perfect to communicate what the business is about to the target audience. The chosen colour is a brick red which instantly gets peoples attention and triggers them to react to their needs.

The whole identity works as one piece the typeface, layout and colour all work together to create a strong, understandable and professional image.