Guillermo Rigondeaux - Brand Identity
The design process began with breaking down what Rigondeaux’s persona represents in and out of the ring. Being a Rigo fan, I was already aware of his style and knew what critical features needed to be incorporated within the design.
All of these elements put together, work to create a distinctive brand identity that portrays all of Rigondeaux’s talents as a professional athlete. The identity will help to elevate Rigo’s social media and online presence, helping him to have a consistent image that he can present to his existing fans and the new fans to come.