Cookshots - Authentic Fine Spirits

Cookshots is a brand of authentic fine spirits used for cooking. Aimed at anyone looking to cook with alcohol but more specifically adults above the age of 25 looking to add an extra taste of luxury.

For the logo I used the three letter 'O's to my advantage. Humans are naturally attracted to circles as they represent comfort and friendliness. Attracting the viewer by using the 'O's I am able to control the flow in which the person views the logo, controlling them down the design and ending with the Drop which represents the 'Shots'.

The typeface is very mature and luxurious at the same time its well balanced and perfect for the target audience, The chosen colour is a rich maroon red which all adds to the overall feeling of Rich and Luxury.