Cleanbite – Healthy Eating
Cleanbite is an organic healthy eating delivery service based in Cardiff, South Wales.
The logo design began with brainstorming words and imagery that are related to both clean and bite. A leaf is instantly recognised as pure and clean, combining the leaf icon with the knife and fork instantly communicates what Cleanbite is about, an organic restaurant.
The contrast between the two typefaces invites people in and creates balance. The icon in itself is powerful enough to be used without the name, making it versatile for promotional material along with any other marketing needs. Using a flat green colour palette completes the design and further helps communicate the business.
Timeless and functional, design at its best.