Unanimous Games - 360 Esports management
Based out of New York City, Unanimous Games is a full service Esports company bridging the gap between the esports industry and the entertainment world.
Unanimous Games specialises in developing branded content, sponsored activations, data analytics, app development and Esports talent representation.
The founders tasked me to create the brand logo for Unanimous Games, with a reference to winning and incorporating the silhouette of a boxer with his arms raised.
The gaming industry is flooded with busy graphics, this gave me the opportunity to introduce a clean, fresh and professional look into the industry through the UG brand logo capturing both gamers and a wider mainstream audience.
During the ideation phase I explored many different icon combinations. I discovered the shape of the letter ‘U’ resembled raised arms similar to that of the boxer reference. I further developed the shape of the ‘U’ and combined the letter ‘G’ - stacking the letters to create a strong icon which represents being a winner - adding extra width for a futuristic feel and following a grid to ensure the icon is well structured and eye pleasing.
"the shape of the letter ‘U’ resembled raised arms similar to that of the boxer reference. I further developed the shape of the ‘U’ and combined the letter ‘G’ - stacking the letters to create a strong icon which represents being a winner"
The typeface Futura was chosen for its modernity and highly legible style further enhanced by the use of upper case letters, perfectly balancing with the UG icon. Allowing the logo to be easily recognised in the fast pace Esports world.
"Yellow is proven to stimulate mental activity and is also the first colour to be noticed by the human eye, it’s a colour associated with youth and intelligence, paired with the raisin black creates a strong contrast and pop of colour - equaling both a cool and professional look."
LIVE EVENTS & PARTNERSHIPS
1UP NBA 2k19 Tournament
The 1UP Tournament featured a 3 vs 3 tournament hosted by David "iPodKing" Carter alongside other popular Youtubers like Cheeseaholic, Fanum, Sh00t, DukeDennis, Based Chiko, Pretty Loves Pink, and more. Players had the chance to enter a contest to win PUMA gear as well as a chance to participate in the tournament. The event also included a PUMA activation station, additional consoles for people who want to play video games, and a VR activation set up.
FETE (Female Empowerment Through Esport)
FETE was created through a partnership between PUMA and UNANIMOUS GAMES. Aiming to celebrate, empower and promote women in Esports and gaming. FETE was launched as an invite-only mixer hosted by top gaming influencer Atomic Mari in New York City. The event brought together top industry insiders, women in tech, entertainment and celebrity gaming influencers such Fiona Nova, Missharvey and Xmiramira.
FETE Event recap
BET x UNLCKED GAMING
BET Experience and Unanimous Games presents Unlcked. A gaming experience with a dedicated gaming lounge within the BET festival allowing gamers and attendees the opportunity to play against celebrities, professional gamers and win one of a kind prizes from BET, PUMA and other partners.